Festival of Trees Virtual Tour Supports Embassy Fundraising Efforts
Fort Wayne, Ind. (Dec. 22, 2020) – The Embassy Theatre concluded the 36th annual Festival of Trees on December 6, one of the region’s most anticipated holiday traditions and the organization’s largest fundraising event. In 2020, COVID-19 capacity restrictions had a significant impact. Attendance was reduced from more than 22,000 to about 4,600, and funds raised were cut in half compared to last year.
With local board of health guidelines in place and the governor’s request to reduce gathering, the organization expected that it wouldn’t see some of the regular patrons who attend annually, or even some first-time attendees who would naturally come during a non-pandemic year. As a result the organization worked with Upper Valley Film Co. to design and produce a virtual tour to assist with fundraising and conveniently bring the event to residents near and far who were unable to attend in person.
The virtual ticket costs $25 per household and can be purchased here:
- Tour available through January 31, 2021
- Video features:
- An intimate visit with 44 decorated trees
- Festive music
- The beauty and historic Embassy Theatre up close
- Link to the digital event program
- 45+ minutes of holiday cheer
- A holiday tradition with your household in the comfort of your home – no lines, no crowds, no hassles
- Great GIFT option: no last minute store shopping or complicated shipping
- A perfect way to affordably support a nonprofit organization with a year-end gift during an extremely challenging 2020
- Purchase allows unlimited viewing for 48 hours
Founded in 1984, the Festival of Trees supports ongoing operational and restoration efforts for the Embassy Theatre Foundation. The 2020 Festival Trees was made possible by support from Fort Wayne Metals, Indiana Michigan Power, Chuck & Lisa Surack and Sweetwater and SDI. Media sponsors were Fort Wayne Newspapers, ABC21, Majic 95.1 and The Papers.
Activities at the Embassy are made possible in part by Arts United of Greater Fort Wayne and the Indiana Arts Commission, which receives support from the State of Indiana and the National Endowment for the Arts.