Festival of Trees Adds Black Friday Bookish Pop-Up and Holiday Classics Bundle with Blue Jacket
Fort Wayne, Ind. (November 5, 2026) – The Embassy Theatre’s 42nd annual Festival of Trees is adding two more ways to celebrate the season this year: a late-night shopping experience for book lovers and a special holiday ticket bundle in partnership with Blue Jacket, Inc. Running November 25–December 2, the festival, presented by title sponsor Ambassador Enterprises, brings beautifully decorated trees, charming holiday windows and festive experiences to downtown Fort Wayne. This year’s new offerings give visitors even more ways to enjoy the season.
New: Black Friday Bookish Pop-Up
Book lovers can shop small and shop late during the Black Friday Bookish Pop-Up, taking place Friday, November 27, from 10:30 p.m. to 12:30 a.m. (continuing into Saturday, November 28).
Set among the dazzling trees at the Festival of Trees, the pop-up will feature a curated collection of books and book-related finds from select vendors. It’s a chance to browse, discover something new and support small businesses during a unique late-night shopping experience. Admission is $15 and includes access to both the Black Friday Bookish Pop-Up and Festival of Trees.
New: Holiday Classics Bundle with Blue Jacket
The Embassy Theatre and Blue Jacket, Inc. have teamed up to offer the Holiday Classics Bundle, combining admission to Blue Jacket Fantasy of Lights with admission to the Festival of Trees.
Each bundle includes one vehicle admission to the Fantasy of Lights and the Festival of Trees admission for the number of people in the selected package. Packages are available at the following prices:
Price Includes
$29 1 vehicle (Fantasy of Lights) + 1 person (Festival of Trees)
$34 1 vehicle (Fantasy of Lights) + 2 people (Festival of Trees)
$46 1 vehicle (Fantasy of Lights) + 3 people (Festival of Trees)
$51 1 vehicle (Fantasy of Lights) + 4 people (Festival of Trees)
$56 1 vehicle (Fantasy of Lights) + 5 people (Festival of Trees)
$68 1 vehicle (Fantasy of Lights) + 6 people (Festival of Trees)
The Holiday Classics Bundle is available for purchase November 2–December 2, or while supplies last. Bundles must be purchased in person at one of the following locations:
- Embassy Theatre Box Office: 125 W. Jefferson Blvd., Fort Wayne
- Blue Jacket, Inc.: 2826 S. Calhoun St., Fort Wayne
- Blue Jacket Clothing Company: 4633 Lima Rd., Fort Wayne
- reNEW by Blue Jacket: 6406 E. State Blvd., Fort Wayne
- Tall Rabbit Café: 2001 S. Calhoun St., Fort Wayne
The bundle is a convenient way to enjoy two Fort Wayne holiday traditions with family and friends.
New: Exclusive Member Sneak Peek
Embassy members and their families are invited to enjoy an exclusive sneak peek of the Festival of Trees on Wednesday, November 25, from noon to 2 p.m. Be among the first to experience the beautifully decorated trees and holiday displays before the festival opens to the public. Regular Festival of Trees admission applies: $12 for adults and $5 for youth ages 1–12. Children under 1 are admitted free.
More Ways to Celebrate at Festival of Trees
Visitors can also look forward to returning favorites throughout the festival, including Midnight Madness on Saturday, November 28, from 11:30 p.m. to 2 a.m. During this late-night experience, the Embassy dims its lobby lights so the trees glow while Alomar Entertainment keeps the energy going with upbeat holiday music and a lively DJ experience. Admission is $15.
Breakfast with Santa, presented by Steel Dynamics, Inc., returns November 27 and 28. Guests can enjoy a hot breakfast buffet, a visit with Santa, holiday carols and activities, and a performance by Fort Wayne Youtheatre. Seating is limited, with Saturday nearly sold out.
The festival also features Sensory-Friendly Hours on Sunday, November 29, from 9 to 11 a.m., offering a quieter experience with reduced lighting, no stage programming and limited capacity.
Festival of Trees admission is $12 for adults, $5 for youth ages 1–12, and free for infants under 1. Admission for Midnight Madness and the Black Friday Bookish Pop-Up is $15. Senior admission is $8 on December 1.
Tickets can be purchased online here or at fwembassytheatre.org/events/festival-of-trees. Additionally, tickets can be purchased in-person at the STAR Bank box office located at the Embassy Theatre Monday – Friday 10 a.m. to 5 p.m.
Those interested in supporting the festival can participate through tree sponsorship or decorating opportunities.
To sponsor a tree, contact Amara Wiley at 260.247.6076 | amara@fwembassytheatre.org
To decorate a tree, contact Brittneay King-Pope at 260.247.9384 | brittneay@fwembassytheatre.org
About the Embassy Theatre
Built in 1928, the Embassy Theatre is Indiana’s largest self-sustaining historic theater. Originally known as the Emboyd, with the adjoining seven-story Indiana Hotel, the majestic movie palace and vaudeville theater introduced Indiana to the biggest stars of stage and screen. Today, the Embassy is listed on the National Register of Historic Places. Combining the beauty of a bygone era with the energy and diversity of today’s performers, the Embassy is the showplace of Northern Indiana. Many choose to host events and weddings at the Embassy, as it offers flexibility and a unique event experience in an iconic piece of Fort Wayne history. Visit www.fwembassytheatre.org for more information.